Mobius Awards Reveals Best of Show Nominee Shortlist

Mobius Awards has announced a shortlist of 18 nominees for Best of Show in its 2017 international advertising competition.

Three agencies received multiple nominations: Here Design, London; BETC, Paris, and VML, Sydney.

Here is a a list of nominees by medium.

Brand Identity

"ALI COLA. The cola in skin colors"

Entrant: Loved GmbH, Hamburg, Germany

Advertiser: ALI Getranke UG / Husumer Mineralbrunnen HMB & Co. KG, Husum, Germany

"Aberlour-Pernod Ricard"

Entrant: Williams Murray Hamm, London, UK

Advertiser: Aberlour (Pernod Ricard), London

Brochure/Book

"2016 Annual Report"

Entrant: Havas Paris, Puteaux, France

Advertiser: LVMH Moet Hennessy Louis Vuitton SE, Paris.

"Grammar of Spice"

Entrant: Here Design, London, UK

Advertiser: Thames & Hudson, London

Commercials/TVC

"Pinocchio"

Entrant: Fiction Film Co., Footscray, Victoria, Australia

Advertiser: Cabot's Australia, Melbourne

"Timeless"

Entrant: BETC, Paris, France

Advertiser: Lacoste, Paris

"Kitchen"

Entrant: BETC, Paris, France

Advertiser: Canal, Paris 

Digital/Mobile

"Like My Addiction"

Entrant: BETC, Paris

Advertiser: Addict Aide, Paris

"Snaplications"

Entrant: VML, Sydney, Australia

Advertiser: McDonald's Australia

Package Design

"LoneWolf Spirits"

Entrant: BrewDog Plc, Aberdeenshire, Scotland

Advertiser: B&B Studio Ltd., London

"Otard-La Collection du Roi"

Entrant: Here Design, London

Advertiser: Otard, Cognac, France

"Huanghelou jiu"

Entrant: Shenzhen Baixinglong Creative Packaging Co. Ltd., Shenzhen Guangdong, China

Advertiser: Wuhan Tianlong Yellow Crane Tower Wine Co., Ltd., Wuhan Hubei, China

"Metallica Hardwired to Self-Destruct Album Design"

Entrant: Turner Duckworth: London, San Francisco & New York, San Francisco, Calif., USA

Advertiser: Metallica, San Francisco, Calif.

Social Media Marketing

"Like My Addiction"

Entrant: BETC, Paris

Advertiser: Addict Aide, Paris

"AiMen"

Entrant: BETC, Paris

Advertiser: Canal+ Group, Paris

"Snaplications"

Entrant: VML Sydney, Australia

Advertiser: McDonald's Australia

Student

"Amnesty Name Swap"

Entrant: Miami Ad School Europe: Alex Eftimie, Anton Kuerschner, Christophe Lefevre-Henzel and Benjamin Brown, Hamburg, Germany

"Nivea Soccer Sunscreen: Protect Your Skin with the Same Passion You Show Your Team"

Entrant: Miami Ad School Rio: Saulo Vinheiro, Gabrield Carvalho, Valeria M. Turcott, Carolina Mauricio, Rio de Janeiro, Brazil

Overall, the competition awarded 25 Mobius First Place Statuettes, 27 Certificates for Outstanding Creativity and three Student Certificates. All winners can be viewed at www.mobiusawards.com