Mirum is Named a Visionary in New Report
Mirum, a global digital marketing agency, announced today that Gartner, Inc. has named it a Visionary in the recently published “Magic Quadrant for Global Digital Marketing Agencies” report. The annual Gartner report evaluates agencies based on completeness of vision and ability to execute.
“We are thrilled to be identified as a Visionary in the Magic Quadrant report,” said Dan Khabie, Global and North America CEO, Mirum. “Our commitment to provide strong user experiences, innovation and offerings that combine technical expertise and outstanding creativity is a testament to the vision of this agency to help our clients better compete in today’s competitive business environment.”
According to the report, “Visionaries are often strong in creative services, UX, search, analytics and performance. While Visionaries have a robust portfolio of skills, they apply resources and talents to brand- and identity-building, marketing promotions, advertising or public relations. Many lack the business strategy expertise we find among the Leaders.
Visionaries often introduce new technology, services or business models, but without the solid financial strength, service and support — or more sophisticated sales models and partner/alliance programs — required for ongoing client benefit or viability. Visionaries can become Challengers or Leaders, provided they increase the breadth and depth of their service offering beyond promotional marketing.”
Mirum creates digital experiences that people want and businesses need throughout 46 offices in 20 countries. The agency focuses its work on the pillars of business transformation and innovation, experience development and commerce activation.
The full “Magic Quadrant for Global Digital Marketing Agencies” report can be read here.