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Creative

MIKA Battles Summer Heat in This Wonderfully Kitsch Promo for 'Ice Cream'

Director Francesco Calabrese creates an iconic visual treat just in time for the summer season

MIKA Battles Summer Heat in This Wonderfully Kitsch Promo for 'Ice Cream'

Birth Productions has launched a sizzling new promo for Mika's latest single, 'Ice Cream.'

Under a scorching heat wave, cars are melting, the sand is like hot embers, people are getting mad and everyone is in a desperate search for a stream of fresh air. It's in this sizzling situation that Mika launches his blazing new track, directly from his ice cream truck.

Behind the camera, director Francesco Calabrese creates an iconic visual treat complete with choreographed moves, swimsuit-clad beach-goers, and a man who is literally on fire.

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Music

Commissioner: Ailsa Robertson

Record Label: Universal

Record Label: Universal

Offline

Editor: Morgan Mirza

Post Production / VFX

Colourist: Bertrand Duval

Production Company

Director: Francesco Calabrese

Production Company: Birth

Executive Producer: Yohan Ungar, Hugo Legrand

DOP: Pau Munoz

Production Manager: Anthony Saoudi

Choreographer: Olivier Casamayou, Carine Charaire

Director's Rep: Agent Elson

Genre: Choreography , Music & Sound Design , Music performance , People , Scenic