Mexican Production Company Kids Reveals 2017 Highlights and Plans for 2018
Celebrating a successful first year, Mexican production company KIDS is growing fast and ends 2017 with more than 55 projects developed for Mexico, Europe and the US.
Led by Tino De La Huerta and Doyla Morales, both born in the north of Mexico but with more than 15 years of experience abroad -in Europe and New York- working for advertising agencies and production companies, KIDS offers a unique mash up of creative content development and production capabilities with a strong international vision.
Google, Red Bull, GMC, B-REEL, Across the Pound, Remo, MajadmA, El Recreo, Brands&People have already chosen to work with them.
We had a chat with Tino and Doyla to see what they are expecting for 2018.
Q> How was KIDS’ 2017?
Tino and Doyla> It was a year of hard work and learnings, with challenges that put KIDS in the map. The first year is always difficult, but we were lucky and worked non-stop. Our clients have already trusted in this young production company and we are really grateful for that.
We try to stay down to earth, knowing that there are ups and downs in the industry and our spirit and driving force is work; hard and high-quality work that drives growth. That’s why we had a great performance this year; because we never stop searching.
Q> Which were your most important projects?
T & D > This year we did several interesting projects for Google. We learned their processes and that even helped us with our own company.
We also loved to work for Red Bull because they gave us the opportunity to shoot action sport, something we've always wanted to do. The GNP Tennis Open in Mexico project was also incredible. We shot with some of the greatest athletes like Angelique Kerber and Anastasia Pavlyuchenkova. However, all the projects we shot this year have a huge meaning to us.
Q> What trends do you see for the next year in terms of advertising and content creation?
T& D > We believe collaboration has come to stay. That means you have to focus on Talent, the people you work with: directors, creatives, artists.
For us the work is not only about enacting directors, producing tv commercials, offering prime service and delivering the final material; we search beyond, we need more. We want to create relationships with the right people, those who give the extra mile in each project. It is a need and also a request. Collaboration with top talent is the reason why small companies are being able to transcend their local markets and lead global projects.
Q> How do you think the role of production companies will evolve in the changing advertising environment?
Each day more production companies associate with clients, agencies and brands for new projects and this allows the voice of the producers and directors to gain importance in the creative process. We must always remember that we are all pursuing the same goal and everything that’s added in a collaborative way will make the project bigger and better.