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Method Creates CG Capsule for Verizon Wireless

Visual effects company recently completed work on Capsule, a new campaign via agency mcgarrybowen and Believe Media promoting the MOTOROLA XOOM

Method Creates CG Capsule for Verizon Wireless


Acclaimed visual effects company Method Studios recently completed work on Capsule, a new campaign from Verizon Wireless via agency mcgarrybowen and production company Believe Media promoting the MOTOROLA XOOM, a new tablet powered by the Android™ 3.0 (Honeycomb) operating system. The campaign, which consists of a teaser and two :30, focuses on a young man who discovers the tablet during a late night stroll down a boardwalk and then is instantly engulfed in a hovering capsule, illustrating the interactivity and the immersive experience the XOOM provides.
Method was involved in the campaign from the conceptual brief. “It was a true collaborative affair with the director, creatives and conceptual artists,” commented Jay Lichtman, Method Executive Producer. “From the concept art stage, the design of the capsule was ever-evolving; changes to the design of the capsule’s interior, exterior, graphics and color palette were finessed all the way to delivery.
The campaign slogan “Grab It and It Grabs You” accurately describes Method’s experience working on the project. “From the moment we received the treatment we couldn’t wait to bring the “capsule” concept to life,” offered Method 3D Visual Effects Supervisor Andy Jones. “Being asked to create a futuristic hovering pod out of nothing borders on self-indulgence; it was a true labor of love for our team.”
Method provided a host of 2D and 3D services for the campaign. On the 2D front, comprehensive rotoscopy, rig removal and beauty work was done on the live-action plates. There was also seamless integration of photorealistic CG within the live-action plates and complementary optical effects. On the 3D side, modeling, texturing, lighting, and rendering were provided. A photorealistic full interior was created for the capsule along with complementary “thruster” and environmental effects. The project was composited in Nuke and finished in Flame. After Effects and Photoshop were utilized to create motion graphics throughout.
The enthusiasm for the work was evident throughout the project, as the entire team consistently delivered results above and beyond expectations in every aspect of production. “It was an absolute pleasure working with Rory Kelleher from Believe Media and the creative team at mcgarrybowen,” said Jones. “We’re tremendously grateful for the chance to collaborate with such talented individuals on the next chapter of what is quite possibly the most exhilarating ad campaign on the air today.”
Client: Verizon Wireless
Agency: mcgarrybowen
Mark Koelfgen – Managing Director/Exec. Creative Director
Warren Eakins – Executive Creative Director
Mark Abellera – Group Creative Director
Tiffany Smith – Associate Creative Director/Copywriter
Michael Cannova – Associate Creative Director/Art Director
Roseanne Horn – Executive Director of TVP
Suzanne Crowe – Executive Producer
Chad Garber – Broadcast Producer
Music Production:
Jerry Krenach – Director of Music Production
Jean Scofield – Music Producer
Believe Media/Los Angeles
Rory Kelleher – Director
Liz Silver – Executive Producer
Gary Romano – Line Producer
Nomad Editorial/New York
Tom Muldoon – Editor
Ray Frech – Asst. Editor
Celest Gilbert – Executive Producer
Anne Vega – Producer
Method Studios/New York
Doug Luka – 3D Visual Effects Supervisor
Andy Jones – 3D Visual Effects Supervisor
Peter Marin – 2D Visual Effects Supervisor
Jay Lichtman – Executive Producer
Tram Le – Producer
Original Music/Q Department
Original Music by Q Department
Sound Design/Trinitite Studio
Brian Emrich – Sound Designer
Sound Mixing/Sonic Union
Michael Maranelli – Mixer
Steve Rosen – Mixer
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