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Hires, Wins & Business

Mengniu Zhen Guo Li Appoints BBH China as Its Creative Agency

BBH China will be responsible for the brand's strategy, creative, integrated marketing communications and packaging design

Mengniu Zhen Guo Li Appoints BBH China as Its Creative Agency

 BBH China announces its appointment as a creative agency for Mengniu Zhen Guo Li (真果粒), a milk beverage brand owned by China’s leading dairy product manufacturers Mengniu.

As part of this appointment, BBH China will be responsible for managing strategy, creative, integrated marketing communications and packaging design for Mengniu Zhen Guo Li(真果粒), a category leader in China.

The agency was awarded the account after a multi-agency pitch process.

Commenting on the appointment, Xu Ying, Head of Marketing at MengniuZhen Guo Li, said: “We were really impressed with the quality of ideas presented by BBH team. The agency was appointed for its sharp local insight and a strong creative 360 idea, offering a well thought through campaign proposal.”

Christine Ng, CEO, BBH China said, “We are pleased to have won the creative brief of Mengniu Zhen Guo Li(真果粒), which is not only a market leader in its category but a hugely interesting brand. Together with the client we are looking forward to elevating the creative potential of the brand in China.”

Mengniu Dairy Company Limited (established in 1999) and its subsidiaries manufacture and distribute quality dairy products in China. It is one of the leading dairy product manufacturers in China, with MENGNIU as its core brand

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