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Creative

Meet Roccy, Berocca’s Bhangra Loving Lizard

J. Walter Thompson Europe, 1 week, 2 days ago

J. Walter Thompson and MPC Creative’s Diarmid Harrison Murray get the UK energised for spring

Meet Roccy, Berocca’s Bhangra Loving Lizard

 J. Walter Thompson London and Berocca introduce ‘Roccy’, a chameleon who body pops to Panjabi MC, in a brand new through-the-line campaign that aims to get the UK energised this spring.

Berocca is spending 3m to communicate how Berocca can help energise your day to help combat tiredness and fatigue, of which 66% of UK consumers currently identify as their #1 health concern. Roccy personifies energy and brings with him an entertaining, vibrant and charismatic personality back to the brand.
 
The TV ad made by J. Walter Thompson London and directed by Diarmid Harrison Murray at MPC Creative shows a chameleon dancing to the sound of Panjabi MC – bringing to life the thrill of feeling energised that vitamin B1 and B2 in Berocca delivers. 

 
Director Diarmid has worked with VFX artists from MPC, the studio behind the CGI on Oscar-winning film The Jungle Book and the 2016 WWF Christmas ad.
 
Paul Rizzello, Creative Director at J. Walter Thompson London said: "We wanted to articulate that feeling you get when you’re at the top of your game. And sometimes the best way to express a simple human truth is by doing it without people.” 
 
The new creative, which launches on Friday 17 March, will run simultaneously across TV supported by a comprehensive VOD strategy to maximise the potential reach. In addition, the campaign will also encompass OOH, DOOH shopper, PR, digital, and social media, targeting those on their daily commute. The OOH will take the form of digital 6 sheets and Tube cards.
 
A new look website will provide nutritional and lifestyle content to help consumers #BeMoreBerocca.
Advertiser

Senior Brand Manager : Jo Charles

Brand Manager: James Cotterell

Head of Marketing: Tim Albert

Advertiser: Berocca

Creative Agency

Account Manager: Felicity Davies

TV Producer: Sonny Botero

Creative Director: Paul Rizzello

Executive Creative Director: Lucas Peon

Planner: Courtney Sikes

Business Director : Cris Butler (UK), Claire Chislett (Global)

Creative: Naz Nazli

Account Director: Phil Ridsdale (Board), Alyona Yasnogorodsky

Senior Account Director: Sarah Cummins

Creative Agency: J. Walter Thompson

Executive Creative Directors: (Global) Chips Hardy

Project Manager: Steve Hedge

Global Director: Phil Lancaster

Media Agency

Media Agency: MediaCom

Music and Sound

Sound Engineer: Munzie Thind

Sound Design: Grand Central Recording Studios

Audio Post Production: Grand Central Recording Studios

Music Supervision: Thomas Johashen-Wright and Elise Tsenti @ Sound Lounge

Offline

Editor: Brendan Jenkins

Edit Company: Tenthree

Post Production / VFX

VFX Supervisor: Iain Murray, Rod Norman

Producer: Thomas Cole

Compositor: Andrew Roberts, Rajesh Kaushik, Mithun Alex

Colourist: George K

CG Supervisor: Ben Thomas

Grade: MPC

Animation: David Bryan (Lead)

Production Company

Production Company: MPC CREATIVE

Producer: Johnny Blick

Director: Diarmid Harrison-Murray

Line Producer: Deepanjali Singh

Head of Production: James Niklasson

Category: Beauty/health , Health care

Genre: Animation , Creative technology , Visual VFX