MediaMonks Opens 60-Monk Office in Buenos Aires
Global production powerhouse MediaMonks opens its tenth international office in Buenos Aires. The office launches with a team of 60 and is led by industry veterans Sebastian Caramés, Alejandro Lazos, and Richard Nieuwenhuis. MediaMonks Buenos Aires operates from a transformed warehouse in the heart of Palermo.
MediaMonks Buenos Aires is the creative production company’s second office in South America after opening MediaMonks São Paulo in April. Latin America is the world’s fastest-growing advertising market in terms of ad spend and media investment. The growth comes with an increasing demand for high-end production, to which MediaMonks caters with 110 Monks across two regional hubs. The offices work at the intersection of film and digital and partner with local advertising, technology and entertainment companies to produce culturally relevant work for brands across the continent.
MediaMonks Buenos Aires was set up under direction of MediaMonks veteran and Director of Operations, Richard Nieuwenhuis. Together with managing partners Alejandro Lazos and Sebastian Caramés, MediaMonks spent close to a year building its BA team and operations. The office has assembled an international team of the top digital talent in Latin America and a group of long-time Monks from MediaMonks’ Amsterdam HQ.
Sebastian Caramés, Managing Director MediaMonks BA: “Alejandro [Lazos] and I are really excited about announcing our new outfit. We’ve worked very hard with Richard [Nieuwenhuis] and the team to prepare for the big premiere. The office is now fully up and running and produces some of the best work on continent, I dare to say. With MediaMonks Buenos Aires, we’re able to put the talent and tenacity you’ll find in Argentina to work for a leading portfolio of clients.”
MediaMonks CEO, Victor Knaap: “MediaMonks Buenos Aires is our biggest office opening to date. The office represents the best of Latin American storytelling and craft, and has worked on some of the most celebrated projects we’ve produced this year. Latin America is rapidly developing as the world’s fastest growth market for advertising, and MediaMonks is ready to grow with it. With our new offices in Argentina and Brazil, MediaMonks is ready to serve the entire Latin American market with award-winning projects and campaigns, working with the top agencies and their brands.”
Genre: People , Strategy/Insight