MEC Launches Content Division Wavemaker in China

Today MEC announces MEC Wavemaker, its specialist content division, in China. The announcement was made by Gordon Domlija, MEC China’s CEO.

MEC Wavemaker consolidates content strategy, social, partnerships and experiential, organic search and creative services expertise into one unit. By simplifying what can be a complicated process for clients, this new offer is designed to create content that measurably improves a brand’s performance.

MEC Wavemaker China is led by MEC’s China Chief Strategy Officer, Charlotte Wright and launches out of the agency’s specialist hub in Shanghai.

Commenting on the news, Beck You, Senior Manager Marketing and Communications for Mercedes-Benz China said, "We’ve worked with MEC’s existing content business mainly in the branded entertainment field over many years and they’ve delivered outstanding product placement and content cooperation projects. With this new MEC Wavemaker initiative, we believe the cooperation with MEC can achieve another level with a more integrated approach and innovative ideas."

Charlotte Wright said, “MEC Wavemaker is a radically different content offer because we can identify precisely what consumer behaviour needs to change along the purchase journey and create content that can make that change happen. Our approach is data-driven and designed to create content that delivers business results.”

Gordon Domlija added, “MEC Wavemaker will help our clients see exactly what role content can play in their customers’ lives and how that will directly impact their brand’s performance. This gives them the ability to tell the difference between a nice idea and a really great one: one that will transform their brand. It gives them the confidence to invest in content knowing it’s driving their business. Launching with a dedicated team in Shanghai and Beijing, MEC Wavemaker China will fuse a global media powerhouse with creative talent.”

MEC Wavemaker made its global debut in April 2016 and has among others launched in Australia, Germany, India, Mexico, The Middle East, Poland, Singapore, Spain, The Netherlands, UK, USA – and now also in China.