McDonald’s Turns Reddit’s ‘Hamburger Menu’ into an Actual Burger Menu
On December 3rd, McDonald’s is putting a unique spin on a classic internet icon – the Hamburger Menu – in honour of its inventor, Norm Cox.
In the 1980s, Norm Cox changed the Internet forever by simplifying the drop down menu on websites to create what is now known as the 'Hamburger Menu'. McDonald’s is now inviting fans to celebrate Norm’s Hamburger Menu on his birthday, December 3rd, through a creative activation that will make Internet history.
To help with pulling off a birthday celebration for an Internet icon, McDonald’s is partnering with Reddit, the Internet’s front page. For the hamburger themed party, McDonald’s is dressing up Reddit’s beloved mascot Snoo, posting unique content, and taking over Reddit.com’s ‘Hamburger Menu’. Snoo will become the Snooburglar and wear McDonald’s iconic Hamburglar costume. Snooburglar is the perfect way for McDonald’s to incorporate Hamburglar’s burger-loving legacy and makes them the third brand that Reddit has ever allowed to ‘decorate’ Snoo.
On December 3rd, the adorable Snooburglar will show Redditors and burger fans alike how to get a hamburger through the Internet’s ‘Hamburger Menu’ for the first time ever. Content about how McDonald’s is changing up the hamburger menu in honour of Norm’s birthday will appear on Reddit and McDonald’s social media channels. Also, Redditors can ask the one and only Norm Cox questions in an 'Ask Me Anything' session hosted by McDonald’s at 2pm (CT) on December 3rd.
McDonald’s is also celebrating Norm by making even more internet history and letting you get a burger through a Hamburger Menu. For one day only, fans can redeem deals on the McDonald’s app by clicking on the Hamburger Menu featured on the mobile versions of Reddit.com and McDonalds.com. Lastly, McDonald’s is updating the ‘Hamburger Menu’ icon to resemble a delicious McDonald’s burger.
McDonald’s 'Hamburger Menu Takeover' activation was created by We Are Unlimited and developed in partnership with Reddit and Golin.
Account Director: Erin Kienast
Media Agency: OMD
Social Media Supervisor: Maura McNulty
Editor: Mike Schwab
Advertiser: McDonald’s, US
Chief Technology Officer: Alexander Rhea
1st AC: Blake McNay
Audio Engineer: Jack Cline, Justin Mayer
Director: Nikki Calabrese
DOP: Jake Wilganowski
Production Company: We Are Unlimited
Production Co-ordinator: CHRISTOPHER MARTIN
Account Supervisor: Carly Richter
Art Director: Georgia Taylor
Associate Creative Director: Jon Leachman, Jon Pliego, Jeff Barry
Chief Creative Officer: Ari Weiss, Toygar Bazarkaya
Copywriter: Sarah Dembkowski
Creative Agency: We Are Unlimited
Digital Art Director: Jim White
Digital Copywriters: Patrick Winegar
Executive Creative Director: A. Chris Moreira, Mark Schöller
Group Account Directors: Chris Bergen
Integrated Project Director: Andy Sandrick
Lead Developer: Ryan Carlos
Motion graphics: Shane Swinnea, Chris Guy
Category: Fast food , Retail and Restaurants