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McCann's 'Fearless Girl' Stares Down Wall Street's Charging Bull on IWD 2017

Editors' Choice: State Street Global Advisors places statue of a young girl, representing the future, in the center of the world’s financial capital

McCann's 'Fearless Girl' Stares Down Wall Street's Charging Bull on IWD 2017

In honour of International Women’s Day, McCann NY introduces 'The Fearless Girl' - a statue of a daring young girl, standing strong in front of the bull on Wall Street. Why? Because companies with women in leadership perform better. The project was created in partnership with the agency's client State Street Global Advisors. Kristen Visbal created the statue, with photography from Federica Valabrega.

“We believe good corporate governance is a function of strong, effective and independent board leadership," said Ron O’Hanley, president and chief executive officer of SSGA. “A key contributor to effective independent board leadership is diversity of thought, which requires directors with different skills, backgrounds and expertise. Today, we are calling on companies to take concrete steps to increase gender diversity on their boards and have issued clear guidance to help them begin to take action.”
The Fearless Girl is a symbol of the power of female leadership - both today and tomorrow. 
Creative Agency

Creative Agency: McCann NY

Producer: (Jr) Doug Harrison

Chief Creative Officer: Eric Silver, Tom Murphy, Sean Bryan

Executive Producer: (Music) Eric Johnson

Strategy Director: Kevin Kim

Project Manager: (Sr) Steven Marchione

Producers: (Music) Dan Gross

Senior Copywriter: Tali Gumbiner

Senior Art Director: Lizzie Wilson

Senior Producer: (Integrated) Deb Archambault

Content Producer: Brett Berman, Eric Perini

Account Supervisor: Molly Vossler

Integrated Producer: (Exec) Christine Lane

Chief Production Officer: Nathy Aviram

Account Director: (Exec) Peter Bracegirdle


Editor: Nathan Troester

Category: Finance/insurance , Investment

Genre: Experiential