McCann Worldgroup Elevates Sergio Lopez to Chief Production Officer and MD Craft, Europe

McCann Worldgroup today announced that Sergio Lopez, Head of Integrated Production, McCann Worldgroup, EMEA will assume a new role as Chief Production Officer, McCann Worldgroup Europe, to further drive growth of the group’s production capability across Europe. He will also take on the role of Managing Director, Craft Europe.

Over the past four years, following the unifying of all production operations and studios (TV, Art Buy, Print, Digital, Studio) under McCann Worldgroup’s global production agency Craft, Lopez has spearheaded the production of award-winning work resulting in accolades for such brands as Microsoft Xbox, Mastercard and Nestlé. In addition, the unit has experienced considerable growth with significant new business wins including the recent appointment of Craft EMEA by Ebay to their agency roster.

As Chief Production Officer, Lopez will focus on continuing to drive growth across Europe, developing and strengthening production and content creation capabilities to provide clients not only a production capability of exceptional quality, but a service that also drives marketing, business efficiencies and commercial results.

Pablo Walker, President of McCann Worldgroup Europe said, “Under Sergio’s leadership our Craft capability has experienced significant growth across our McCann Worldgroup Europe network. This promotion reflects our belief in the importance of production not only as a creative capability, but also as a tool that delivers real business value. Under his leadership I have no doubt that we will further cement our position as a global leader in content production, adaptation, translation and transcreation.” 

Lopez said, “We have led the conversation and are able to feed all the content-hungry platforms in a way that is aligned with clients’ current budget realities, and are able do it in a way that elevates the creativity. I’m very excited to be given the opportunity to continue to develop and grow our ability to bring creativity to life in the region.”

Ed Powers, Global CEO of Craft, said, “EMEA is an important strategic region for Craft and its clients. Our teams led by Sergio are focused on ensuring that our client’s needs are in fact exceeded by providing the guidance, insights and the results necessary to meet the challenges that multichannel marketing has presented in producing content”.

The extent of Craft's range of capabilities in the region can be seen throughout some of the most awarded campaigns at the Cannes Lions International Festival of Creativity, receiving over 200 awards over the last three years, including: