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McCann New York Gets a Hippo for the Holidays with USPS

Agency launches charming Christmas spot directed by Martin Krejci from Stink

McCann New York Gets a Hippo for the Holidays with USPS

The United States Postal Service delivers more e-commerce packages during the holidays than anyone else – roughly 16 billion cards, letters and packages.
This year, they decided to make this impressive fact more tangible by telling a story about a young girl who sees a hippopotamus and is instantly smitten, and parents who rely on USPS for hippo-themed surprises that delight, even as a new infatuation appears. 

The 'Hippo' campaign, created by McCann NY and shot by Martin Krejci from Stink, feels human and personal while still perfectly capturing how consumers and eCommerce businesses rely on USPS to bring the season to life.  Launching today, it spans TV, Print, Radio, Digital and Social. 
Creative Agency

Creative Agency: McCann New York

Copywriter: Tori Nygren

Executive Creative Director: Patrick Clarke

Chief Creative Officer: Eric Silver, Tom Murphy, Sean Bryan

Account Management: Kevin Scher, Laura Decker, Christina Rizzo, Trevor Keim

Senior Copywriter: Tali Gumbiner

Senior Art Director: Lizzie Wilson

Senior Producer: Donna McCracken

Chief Production Officer: Nathy Aviram

Account Manager: Cornelia Sullivan

Production Company

Production Company: Stink Productions

Director: Martin Krecji


Edit Company: Big Sky

Editor: Chris Franklin

Post Production / VFX

Post Production Company: Big Sky Vfx

Colourist: Tim Masick

Telecine: Co3

3D Lead Artist: Ryan Sears


Sound Engineer: Steve Rosen

Song: “I want a hippopotamus for Christmas” by Gayla Peevey

Sound Mix: Sonic Union

Category: Mailorder , Retail and restaurants

Genre: Scenic , Storytelling