senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Hires, Wins & Business in association withLBB
Group745

McCann Melbourne Wins Three-Year Creative Services Contract with WorkSafe Victoria

30/06/2017
Advertising Agency
Melbourne, Australia
24
Share
McCann will be WorkSafe's primary advertising agency until 2020, under a non-exclusive contract arrangement.
McCann Melbourne has secured a three-year contract to provide creative services for WorkSafe Victoria.

The agency won the contract following an open market, two-stage tender process which began late last year. The new contract will begin on 1 July 2017.

WorkSafe's executive director of external affairs, Linda Timothy, congratulated McCann on its success: "McCann has enormous experience and delivered an outstanding proposal. We are confident that, together, we can create new ways to drive home the workplace safety message."

McCann managing director Adrian Mills said the agency was excited about the WorkSafe partnership and the challenges that lay ahead.

Says Mills: "In Victoria, WorkSafe and the idea of workplace safety are evolving. With evolution comes an opportunity to make an even greater contribution through use of brand and communication.

"We deeply appreciate the opportunity to partner with the WorkSafe team on this journey and the responsibility that carries. We couldn't be more excited."

Dr Timothy said a wide range of agencies had responded to the initial EOI, and a short list of selected agencies had impressed WorkSafe with the strength of their presentations during the pitch process.

Dr Timothy paid tribute to the work of the Shannon Company and whiteGREY, which had worked closely with WorkSafe under its previous creative services arrangements.
Credits
More News from McCann Melbourne
High Five
High Five: Dean Paradise
02/08/2023
421
0
High Five
High Five: Paul Ward
07/12/2022
481
0
ALL THEIR NEWS
Work from McCann Melbourne
'Dumb Ways to Die' Case Study
Melbourne Metro Trains
01/08/2023
14
0
'Dumb Ways to Die'
Metro Trains Melbourne
14/03/2023
50
0
Mastercard_Case Study
Mastercard
15/09/2021
15
0
ALL THEIR WORK