McCann Melbourne Named Agency Partner for Aurora Energy

McCann Melbourne has been appointed for strategic and creative development and production of communications for Tasmanian energy retailer, Aurora Energy.

Says Jennifer Penney, marketing lead for Aurora: “We were impressed with McCann’s recent body of work, and their open and collegiate approach to developing strategic and creative work. The team has shown a real understanding of our industry and the Tasmanian consumer. We’re excited to take the brand to the next level with McCann.”

Georgina Pownall, managing director of McCann says: “We had an immediate rapport with the Aurora team, and appreciate their partnership approach, and our shared belief in using creativity to solve business problems.  There’s a big task ahead for the brand, with increased competition but we believe Aurora’s passion for Tasmania will help win the battle.”