Latest
Oct. 19, 2012, 2:55 p.m. by McCann Worldgroup EMEA
McCann Helsinki’s Unisex HIV Foundation Campaign
'Places' notifies men and women about HIV/AIDS prevention
In the fight against HIV, knowledge is power and McCann Worldgroup Helsinki’s new campaign for the HIV Foundation/AIDS Council Finland aims to highlight just how little people know about the personal histories of their sexual partners.
The campaign consists of two films – one tailored to a male audience and the other aimed at women. The two spots, directed by Ragner Jansson, depict the sexy, slow-burn seduction which is interrupted by an unwelcome Facebook-esque notification at the crucial moment.
"The new films are a follow up to our previous "PLACES" print campaign that went viral all over, got picked by Creativity and banned by Facebook, etc, so the bar was pretty high," explained McCann Worldgroup Helsinki CEO Petteri Lillberg. "The idea is still very simple and straightforward. If you don´t know whose checked in before you, use a condom."
Title of the ads: PLACES (for woman/for man)
Client: HIV Foundation/AIDS Council Finland.
Agency: McCann Worldgroup Helsinki, Finland
Creatives: Jyrki Poutanen, Timo Silvennoinen
Graphic designers: Kari Mikkonen, Piia Seppälä, Kim Takala
Agency Producer: Jyrki Poutanen, Yrjö Haavisto
Others: Petteri Lillberg
Production company: Ragnar Jansson Productions
Producer: Ragnar Jansson
Director: Ragnar Jansson
DOP: Niklas Nyberg
Editor: Ragnar Jansson
Animation: Fake Graphics / Sami Syrjä
Music: Husky Rescue
Sound: Marko Nyberg
On-line: Post Control / Markus Johnson
Camera assistant: Erik Ericsson
Styling: Patrik Brodin
Make up: Regina Törnwall
first direct Returns to Irreverent Beginnings
JWT London & MPC intro us to the brand’s talking platypus – and he is very cool
(12 hours ago)
Mister Whitmore Shoots Mikill Pane Video
Sonny director for 'Chairman of the Bored'
(12 hours ago)
Niso Casavecchia for Samsung & Leo Burnett
1st Avenue Machine director tells winning story of life and love
(14 hours ago)
Luksusowa ‘The Man’s Guide to Manliness’
Global brand website campaign by AnalogFolk for potato vodka brand
(14 hours ago)
'Springsteen And I' Feature Film
Black Dog Films/Scott Free (RSA) produced feature to be released via worldwide cinema broadcast
(14 hours ago)