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Creative

McCann Colombia Promotes Latam Airlines Inflight Entertainment With Sleek Infographic

Latam entertainment cleverly juxtaposes terrestial cinema floor plans with their in-air cinemas to highlight the sophistication of their entertainment

McCann Colombia Promotes Latam Airlines Inflight Entertainment With Sleek Infographic

McCann Colombia created a 3-piece print campaign to promote the in-flight entertainment system of Latam Airlines. Each piece presents the image of the floor plan of a movie theatre, a music hall and a circus, overlapped by an airplane seat plans.The airline has said they are offering the best shows/concerts/fun for kids on the air with Latam Entertainment.

Creative Agency

Creative Agency: McCann Colombia

Creative Director: Daniel Gonzalez

Copywriter: Manuel Espítia, Pablo Naval

Art Director: Carlos Revollo

Executive Creative Director: Alejandro Bermudez

Client Servicing: Carolina Avella

Creative Group Head: Pablo Naval (CGH & Copywriter) ,Diego Melo (CGH & Art Director)

Chief Content Officer: Samuel Estrada

Account Director: Catalina Arjon

Category: Luggage , Travel

Genre: Apps , Experiential , PR