M&C Saatchi has appointed Mandi Bateson (pictured left) to the role of head of social.
Starting
July 10, Bateson will be responsible for the continued growth and
expansion of M&C Saatchi's social and content offering. She will
spearhead strategies for key clients and also play a role in new
business development.
Bateson is one of Australia's most highly respected social media
marketing specialists. Her portfolio spans across tourism, insurance,
financial services, telecommunications and FMCG. Award-recognised,
Bateson has received accolades for spearheading the social media
strategy for Foxtel's 'Home of Thrones' campaign.
Says Mim Haysom, general manager, M&C Saatchi: "Mandi is the best in the business.
She has a proven track record of building and leading the best in class
social capabilities and teams. Her impressive skillset will further
cement the strength of our integrated media and creative offering. We're
excited to have her on board."
Says Bateson: "I'm thrilled to be
joining some of the industry's sharpest minds to produce brilliant
work. M&C Saatchi is at the forefront of innovation and creativity
across digital and social - I can't wait to hit the ground running."