CB can reveal that M&C Saatchi has acquired
Bohemia in Australia.
Says Jaimes Leggett, Group CEO: "Every
business in every market is being disrupted. Ours is no different.
Bringing media into the Group is the next step in our evolution. With
Bohemia in the family, we will have the capability to marry content with
context for more influential communications. Driving creative
probability through increased media precision.
"M&C Saatchi is a confederation of creative
entrepreneurs. With best-in-class capabilities, designed to connect with
a consumer at every point they encounter a brand. We chose Bohemia for
their rebellious spirit and desire to be transformative and transparent.
They're a great bunch of people too."
Says Brett Dawson, CEO,
Bohemia: "We are incredibly excited by the opportunity to join M&C
Saatchi. We admire their creative ambition, share their values and like
the way they do business. As technology continues to disrupt the media
operating system, creativity in all its forms will become even more
influential in driving client growth. This partnership brings
significant benefit to our staff and clients, and will allow us to
shortcut and lead the transparency agenda. It will enable our Bohemian
spirit to play out on a bigger stage."
Bohemia Group was founded in October 2011.
It promised to be a new model agency that marries the art of strategy
with the science of media, data and direct response. Bohemia's client
roster includes Aspen Australia, Best & Less, Caltex, Elanco,
News.com.au, Open Colleges, Pandora, Steadfast, UBank, Unicef and
Unibet.