Matt Carter Shoots Keith Lemon for Sky Vegas Celebrity Juice Sponsorship Idents

Dark Energy Director Matt Carter just completed a series of idents for Sky Vegas sponsoring the new series of the ever-popular ITV2 show Celebrity Juice.

Sky Vegas, the online casino division of Sky Betting & Gaming, has recently had an extensive redesign of it’s website and is set to launch a new advertising campaign to help establish the brand as the UK’s leading online casino. Sky Vegas’ sponsorship of the new season’s Celebrity Juice panel show, hosted by comedian Keith Lemon, is the biggest sponsorship deal to date for Sky Vegas. 

Dean Leyland, Head of Media and Acquisition for Sky Gaming, commented on the ITV2 programme: “Celebrity Juice is a great match for Sky Vegas. The show provides the perfect mix of fun and excitement that will resonate with our target audience. We take aligning our brand with a specific TV programme very seriously, so we wanted to pick one that matches the thrills we deliver to our players every minute of every day.”