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Hires, Wins & Business

MassiveMusic New York Welcomes Watt White as Creative Director

Accomplished composer, songwriter, and vocalist joins Elijah Torn in his new role

MassiveMusic New York Welcomes Watt White as Creative Director

MassiveMusic has announced the appointment of Watt White, who joins the company’s New York office as Creative Director. 

Watt’s arrival will see Elijah Torn receive a change to his title, who becomes Senior Creative Director of MassiveMusic New York. Watt will also act as staff composer as part of his new role.

Watt’s appointment follows an illustrious career in music, cultivating his multiple talents as a composer, singer, songwriter, performer, and producer. Most recently, he served as Composer and Track Director at Pirate New York, and Creative Director at Sticky Audio Labs. Watt has created and performed countless original song-driven campaigns that range in style from orchestral to Broadway, and indie-folk to comedy metal, as well as delivering mnemonics and sonic branding packages. 

On his appointment, Watt comments: "I’m thrilled to be joining a force as elite as MassiveMusic. As a long-time contributor to its projects as a composer and a vocalist, I’m very excited to join the MassiveMusic family in more of a hands-on capacity as a Creative Director and add to the high creative standards that it’s renowned for.”

Keith Haluska, Managing Director of MassiveMusic NY: “We’re delighted to add Watt’s diverse talent to the MassiveMusic team. He’s an incredibly versatile musician who is going to strengthen our New York office as we look to build upon our successes this year, most recently the trio of London International Awards (LIA) wins.”

Commercially, his voiceover work has been featured in national campaigns for Goldfish, Subway, and Canon. In the TV realm, Watt composes music for Discovery Channel’s smash hit shows Moonshiners, Live Free or Die and Great Human Race, as well as National Geographic’s Dirty Rotten Survival.

A talented vocalist who has performed in Shanghai, Moscow and Dallas, PA, Watt has also toured with Megadeth, Lamb of God, and Deftones as an artist in his own right. As a songwriter, Watt has collaborated with Amalie Bruun (of Myrkur), MC Lars, and Lulu Gainsbourg. Watt is Musical Director for Tony Award winner, Lena Hall (of Hedwig & The Angry Inch), and performs regularly with her at New York's legendary Cafe Carlyle. 

The versatile musician’s uniquely comedic heavy-metal puppet videos have become a viral hit and attracted the attention of FunnyOrDie. 

Genre: PR , People