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Creative

Martini Returns to Formula One with Stylish New Print Campaign

lbbonline.com, 3 years, 7 months ago

&Rosàs revives the mythical red and blue lines of Martini Racing

Martini Returns to Formula One with Stylish New Print Campaign

Last year, Martini returned to Formula One creating the Williams Martini Racing Team. Once the global brand campaign 'Begin Desire' was launched, Martini chose to use Formula One to express its unique point of view about competition and life. To do this, the brand revived the mythical red and blue lines of Martini Racing in print and digital executions to show the most passionate and sensual side of the elite competition.

This work for the Barcelona Grand Prix is the local activation of a global campaign that will also be launched in other race cities around the globe.


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Client

Advertiser: Martini

Creative Agency

Creative Agency: &ROSÀS

Copywriter: Isahac Oliver / Ramón Caba

Art Director: Nacho Ginestra / Oriol Gil / Xavi Mauri / Mark Brooks

Executive Creative Director: Isahac Oliver

Account Management: Thibaud Vincent-Genod / Edu Rojo

Production Company

Production Company: Dora Joker

Photographer : Biel Capllonch

Category: Alcoholic drinks , Spirits

Genre: Print