Markham & Stein Named Agency of Record for Porsche LATAM
Markham & Stein announced today that they have been named Agency of Record for Porsche Latin America, Inc, the pan-regional subsidiary of the German luxury automotive brand for Latin America and the Caribbean.
In this role, they will handle integrated marketing for 17 importers across 23 countries.
The announcement comes after a lengthy review and a reorganisation by Porsche of their marketing strategy for these countries to be led more centrally out of their Miami office. “We were looking for a smaller, more nimble agency partner with global brand experience to support us in further strengthening the Porsche brand experience in our region - Latin America and the Caribbean,” said Sebastian Hölzel, Director of Marketing for Porsche Latin America. “Markham & Stein truly showed us their deep knowledge of our brand and its opportunities for growth in our key markets. Their passion for our business really convinced us they were the right fit for Porsche Latin America," he said.
Both principals, Markham Cronin and Jeff Steinhour have extensive experience with auto brands having worked on Porsche North America at Carmichael Lynch and Mercedes Benz, BMW's MINI and Volkswagen at CP+B respectively. "As a life-long Porsche enthusiast, I am thrilled to get this opportunity to work on the iconic Porsche brand with Sebastian and his team. We can't wait to get started," said Cronin.
Planning and initial projects will begin in September with the first big launches coming within the next several months.