Mark Sydney and Google Australia have launched a series of moustache-powered games in conjunction with Movember.
Movember Games’ sees M&C Saatchi’s digital agency Mark collaborate with digital production arm, MAKE, to launch a Google Chrome web app. The games are designed to keep participants motivated during the month of Movember by using the latest browser technology in a fun and innovative way.
The app features four face-tracking games which are set to roll out each week of Movember. Google Chrome, a web camera and a face are all a participant needs to play.
Week One game, the Lame Mo, invites beginner moustache wearers to strengthen their mo by lifting a barbell…. using only their top lip!
Mark Creative Director, Hamish Stewart, said, “The project has been a showcase for the kind of digital collaboration we’re nurturing in the agency. It’s been a labour of love for the entire team, while being a delightful way to raise awareness for Movember and Google Chrome. I hope people have as much fun playing the games as we did making them.”
The campaign is supported by online and outdoor and a 30-second TVC, which is embedded above.
The team at Mark are also participating in Movember, demonstrating their support by giving the Mark logo a ‘tache makeover.