Since its quiet launch in January, Marcel Sydney
has got on with the job of building the agency that will do the
surprising and interesting work that lives up to the Marcel name.
It
has made a rather good start at doing that. It has already won OPSM and
social media duties on Elevit, launched the David Nobay written
Artbreaks for the ABC, secured new digital assignments from Parmalat,
won new projects from global client, Tiger Beer and in Cannes last week,
converted three of its seven 'shortlists' into Lions.
With ex-Leo Burnett creative director, Scott Huebscher, as ECD and
ex-chief creative officer of DigitasLBi Paris, Bridget Jung as digital
creative director, the agency has now also formed the creative teams who
will make Marcel's best work happen.
They are senior
copywriter, Kevin Masters teamed with senior art director, Jeremy Hogg;
senior copywriter, Gavin Chimes teamed with senior art director, Leslie
Sharpe; junior copywriter, Vanessa Every-Burns and junior designer,
Jessica Brunner.
Masters is the creative who put a pair of
testicles on a female model for a cancer charity, introduced a vinyl
collecting platypus to the world of UK retail banking and made the first
ever music video shot and edited by fans on mobile phones, reckons that
"brands can buy as much media as they want, but they can't force
people's eyeballs to look at it." He has been a senior creative at Havas
and DDB in Sydney, and a creative at JWT Sydney.
Hogg has
worked across projects large and small, with a high level of craft. He's
particularly interested in advertising that gets noticed, so was
thrilled to experience a stadium full of fans singing along to his NRL
ad. He joins Marcel with top agency experience in his arsenal - The
Monkeys, Publicis Mojo, DDB and Saatchi and Saatchi.
Chimes has
been applauded by Cannes, AWARD, Caples, D&AD, ADMA, B&T, Sirens
and Lürzer's Archive during a career at Droga5, M&C Saatchi,
JayGrey and 303Lowe.
Sharpe is an art, culture and fashion nerd -
which shows in his work that has been exhibited in the NSW Gallery,
been recognised by D&AD, featured on Shots, Creativity Online and
Contagious Magazine.
Vanessa Every-Burns is getting her adland
start at Marcel. She graduated in the top ten of AWARD School Melbourne
2015 and shortly afterwards took out top student at Copy School in
Sydney.
Jessica Brunner is the circus teacher who took an
extraordinary detour, studied art direction in Switzerland then worked
in an agency in Dublin before coming to Sydney.
Scott Huebscher
commented, "We've been very lucky. We've found amazingly talented,
hard-working people for the creative department -- and no assholes."