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Creative

Magnus Härdner Directs Stylish, Quirky and Colourful Urbanears Film

B-Reel Films, 1 year, 6 months ago

Spot marks the second collaboration between Swedish headphones and speaker brand and the BRF director

Magnus Härdner Directs Stylish, Quirky and Colourful Urbanears Film

BRF (B-Reel Films) has launched a new film for Urbanears titled 'However You Play' directed by Magnus Härdner.

The playfully art directed film highlights the new range of wireless speakers by Urbanears in a choice of great colours. Humorously demonstrated by the superbly styled, colourful community of people dancing and moving in their cubed homes. 

The fun spot marks the second collaboration between Swedish headphones and speaker brand Urbanears & BRF's Magnus Härdner.

Härdner has a long-standing history with the brand and similar Swedish-born music brands including Spotify & Bang & Olofusen in which he has enjoyed working with in the past. An ex drummer in a heavy metal band & an established painter, he enjoys merging art and music with film to create highly visual narratives that can be both playful and poetic.


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Client

Advertiser: Urbanears

Producer: Anni Ackerman

Creatives: Anders Lindgren

Creative Director: Oscar Axhede

Production Company

Production Company: B-REEL FILMS (BRF)

Executive Producer: Lia Eliasson

Director: Magnus Härdner

DOP: Simon Rudholm

Producer: Cathrin Holmqvist, Cathrin Holmqvist

Art Director : Lotta Agaton

Offline

Editor: Gustav Öström

Music

Music Production: Daniel Björkman

Sound Design: RedPipe