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Creative

Magnum Invites You to a Beautiful Gay Wedding in Spot by LOLA MullenLowe

The ice cream brand celebrates diversity and love in film directed by Martin Werner through Proppa & Bacon

Magnum Invites You to a Beautiful Gay Wedding in Spot by LOLA MullenLowe

Ice cream brand Magnum, along with its agency LOLA MullenLowe, has launched The Ceremony, a beautiful film that illustrates a viewpoint on pleasure, diversity and acceptance.

“As huge supporters of all things pleasurable, we feel it’s our duty to encourage, endorse and celebrate an acceptance of people brave enough to stand up for who they are. How you live your life is a decision only you can make, but by deciding to be true to yourself we think you’re contributing a little more individual freedom and a little more individual pleasure to the wonderfully diverse canvas of our society,” says the official statement from Unilever´s Magnum Ice Cream.
 
Directed by Martin Werner through Proppa&Bacon, the film also inspires and encourages people to experience more pleasure in life by being true to themselves. The couple featured in the film are inspiring because they are proudly true to themselves, which Magnum believes leads to a more fulfilling life. 

“The idea for The Ceremony arises from a direction that both the brand and agency have been moving towards, where the territory of pleasure is being redefined. For each individual pleasure is something different, and we feel that it is our duty to support pleasure in all its nuances to create social change and support diversity and equality,” says Tomás Ostiglia, Global Creative Director at LOLA MullenLowe.

The film is currently on air in Australia and will be rolling out in other markets. The featured track is a cover of Bob Marley’s Is This Love, performed by Corinne Bailey Rae.
Client

Advertiser: Unilever

Brand: Magnum

Creative Agency

Creative Agency: LOLA MullenLowe

Creative Director: Tomás Ostiglia (Global)

Copywriter: Tomás Ostiglia, André Toledo, Hetu Negri

Art Director: Lucas Reis

Producer: Florencia Caputo

Executive Creative Director: Pancho Cassis

Chief Creative Officer: Chacho Puebla

Strategy Director: Amaya Coronado

Senior Planner: Elena Puerta

Account Manager: Marie Lee

Business Director : Tom O'Brien (Global)

Account Director: Carlos Solchaga (Global)

Production Company

Production Company: Proppa&Bacon

Executive Producer: Pablo Martínez

Director: Martin Werner

DOP: Nicolaj Bruel

Art Director : Peter Grant, Pancho Chamorro

Offline

Edit Company: Robota

Editor: Filip Malasek

Post Production / VFX

Post Production Company: Bacon X

Music

Music Supervision: Jesper Gadeberg

Category: Food , Sweet

Genre: Music & Sound Design , People , Scenic