Macy's Adds Three New Spots to its 2017 Holiday Campaign

This week, Macy’s rolled out additional new work as part of its 2017 Holiday advertising campaign, which highlights the idea that the perfect gift brings people together.  

 

Created by BBDO New York and directed by Arts & Sciences’ Sean Meehan, the three new :30 spots follow last week’s launch of the campaign’s anthemic film, ‘Lighthouse’.

 

Each tells a story of people being brought together by the perfect gift; and each one focuses on one of Macy’s gift categories:  fragrance, jewellery and ‘gifts we love’.

 

The ads will be featured both on TV and online and begin running in earnest this week.