Luxco Appoints Media Bounty for Rebel Yell Kentucky European Campaign

Premium American alcohol supplier Luxco has appointed Media Bounty as its creative digital agency for Rebel Yell Kentucky Straight Bourbon Whiskey.

The agency has been tasked with building the brand’s European social presence and becomes Luxco’s first European agency following a competitive pitch.

The bourbon brand is looking to expand its presence with key on and off trade influencers, primarily targeting male whiskey drinkers, ages 18 to 35. A 12-month campaign will roll out in 2017, including paid digital efforts, original customer-led content, community management and PR.

“Media Bounty understands the Rebel Yell brand voice and passion points,” says Steve Einig, Chief Marketing Officer at Luxco. “We are looking forward to watching the strategy come to life in 2017.”