One of Australia's leading planners, Lucy Cochran, has joined Cummins&Partners Melbourne as strategy lead.
Cochran
is a proven leader and strategist in the advertising landscape. She has
previously headed up the strategic offering at both AJF Partnership,
and M&C Saatchi working on clients including Lion Food and
Beverages, iSelect, Cricket Australia, ANZ, CPA, General Mills, AAMI,
Target, The Jodi Lee Foundation and Reconcile Australia. In that time,
she has won multiple Effies and APG awards and was Chair of the APG
Committee in Melbourne.
Says Cochran: "Like the team at Cummins&Partners, I
passionately believe in the power of communications to change behaviour
through truly integrated creative-media thinking. The team is world
class, and it's a joy to work within a creatively ambitious agency that
puts joined up strategy at the heart of the business."
Says Adam
Ferrier, chief strategy officer, Cummins&Partners: "We've been talking to Lucy for a
while, and we're delighted she's joined. She's the best in the
business, and has built a reputation for insightful, intelligent and
creatively inspiring strategy. Further, she's a great person to work
with, radiating good energy."
Says Tom Ward, managing director of
Melbourne: "Lucy is an amazing talent, and a wonderful addition to
our already very strong strategy department. She will be leading the
strategy team to ensure we effectively and creatively continue to build
truly integrated solutions across creative, media, digital and beyond."