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Creative

LP/AD Rebrands Subscription Billing Platform Vindicia

Agency creates fun and bold branding for the Silicon Valley brand

LP/AD Rebrands Subscription Billing Platform Vindicia

Silicon Valley’s Vindicia, a subscription revenue platform technology deployed a rebranding strategy to stay ahead of change in the subscription market and let online businesses know that just like their products and services, Vindicia’s technology is consumer friendly.

With help from Toronto brand consultancy, LP/AD, the company embraced a fun and bold branding; a rare sight for a traditionally vanilla, B2B space. The purpose for the visual update was to re-establish their presence as a proven player in Silicon Valley’s highly competitive market as well as reflect a more mature offering, global reach and client set.

LP/AD developed a new brand visual identity, core positioning, a blueprint for new messaging and an updated web portal intended to capture inbound leads. 

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Client

Advertiser: Vindicia

Creative Agency

Creative Agency: LP/AD

Art Director: Sergey Skrebnev

Head of Planning: Sasha Zaprudska

Creative Director: Erin Rodness

Copywriter: Rinita Barua

UI Designer: Vanessa Gelso

Genre: Idents