Lowe Campbell Ewald Names Zenaida Torres Group Account Director

Marketing communications agency Lowe Campbell Ewald has announced the addition of Zenaida Torres as Group Account Director. In this role based in Los Angeles, Torres will oversee the day-to-day operation of the Kaiser Permanente account, responsible for creating and managing fully integrated advertising and communications solutions for the brand. Effective immediately, she will report directly to Angela Zepeda, President and Managing Director of Lowe Campbell Ewald’s Los Angeles office.

“We are proud to add Zenaida’s skill set to our team,” said Zepeda. “Zenaida’s proven track record of developing advertising solutions for diverse brands will ensure we continue to drive growth not just for our Kaiser Permanente clients, but our entire Los Angeles office.” 

“Lowe Campbell Ewald continues to impress me with its quality of people and culture,” said Torres. “The agency’s thinking, its level of passion and loyalty, and the agency’s sense of shared purpose is truly inspiring. I’m absolutely thrilled to be joining such an esteemed agency.”   

Torres joins Lowe Campbell Ewald from DDB California, where she served as Account Director leading strategy and development of consumer advertising for Wells Fargo. Prior to DDB California, she was a marketing consultant for Iridescent, a Silicon Valley-based science, technology and engineering education non-profit. Torres has also held roles at DDB New York where she oversaw integrated advertising campaigns and other key initiatives for P&G healthcare brands and Glidden Paint. She has also held marketing roles at the World Science Festival and Martha Stewart Living Omnimedia.

Lowe Campbell Ewald has partnered with Kaiser Permanente, one of America’s leading healthcare providers and not-for-profit health plans, for the past 11 years. The agency also manages the Energy Upgrade California, LifeLock and Western Governors University brands out of its Los Angeles office.