#LouiseDelage's 'Like My Addiction' Among Most-awarded campaigns at Cannes 2017

After five days of competition, "Like My Addiction (Louise Delage)" for Addict Aide by BETC Paris is among the most-awarded campaigns at the Cannes Lions International Festival of Creativity.

So far, the campaign has earned 17 Lions (5 Gold, 7 Silver, 5 Bronze) in five different categories: PR, Promo & Activation, Cyber, Direct and Mobile.

Overall, the campaigns that received the most silverware in the world in Cannes by Wednesday morning are #MeetGraham (22 Lions), #LouiseDelage (17 Lions) and #Fearless Girl (13 Lions).

This seems to indicate a first trend among the 2017 awards winners with brands and organisations creating fictional characters to make a statement and create a movement.