senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Loud&Clear Launches New Transmedia Campaign For Web Series 'Noirhouse'

04/02/2015
39
Share
The covert marketing campaign is causing a stir on the streets on Melbourne, Sydney and Hobart

Scattered throughout Melbourne, Sydney and Hobart, innocent enough looking posters are plastered on light posts. 'Housemate Wanted' reads yet another tenant-seeking poster on inner-city telegraph polls. Yet this one is a little different.

Read a little closer.

"Housemate wanted since the untimely death of our last one which we had nothing whatsoever to do with."

No goons or villains need apply.

Underneath it says the home has four bedrooms, two bathrooms and... two handguns.

However all is not what it seems.

Following the breadcrumb trail online, and you'll soon find a film noir comedy from Sky Machine and Latitude Films. They are provided funding from Screen Australia, Screen Tasmania, and the ABC.

The work, an transmedia campaign by Melbourne creative agency Loud&Clear, is creating quite a stir as its unorthodox ways build awareness for the web series amongst its target audience of 20 to 30 year olds.



Credits
More News from lbbonline.com
Work of the Week
Work of the Week: 29/03/24
29/03/2024
27
0
ALL THEIR NEWS
Work from
Easy On Me
Adele
28/03/2024
4
0
Gevin Fax
Polaris
28/03/2024
5
0
4
0
ALL THEIR WORK