LOLA MullenLowe Wins Amplifon Account
Amplifon has chosen LOLA MullenLowe to handle all strategic and creatives duties for the international hearing healthcare company. The selection came after a review that included 9 other agencies worldwide. LOLA MullenLowe will handle the account from its Barcelona office.
Amplifon was founded in 1950 in Italy and has since evolved to become a global leader in market share with a strong presence across Europe, Asia, Oceania, the Middle East and the America.
The hiring of LOLA MullenLowe will focus on the development of strategy and creative that will unite all branding, communication and marketing tools under one roof. While reinforcing a strong brand equity, Amplifon aims to become the brand of reference in hearing health in all countries and markets Amplifon operates in.
“After a careful review of some very talented agencies, we chose LOLA MullenLowe for their proven track record of effective creativity on a global scale. The connection with LOLA MullenLowe was immediate and we were very impressed with their insights and ability to create compelling advertising for our needs,” Chiara Fracassi, Corporate Value Proposition Director of Amplifon.
Miguel Simoes, CEO and Partner of LOLA MullenLowe, “We are thrilled that Amplifon has put their trust in us and recognised our expertise in building brands for the global marketplace. The chemistry of the Barcelona team and the Global Amplifon Team has been extraordinary from day one. We look forward to this long-lasting relationship.”
The first creative work will launch in September 2017 with a roll out planned for Italy, The Netherlands, Spain, France and Germany initially.