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Liz Giel Joins BBDO Minneapolis as VP, Director of Strategy

26/04/2017
Group745
Advertising Agency
Minneapolis, USA
108
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Giel was most recently Group Planning Director at Carmichael Lynch
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BBDO Minneapolis announced today that Liz Giel has joined the agency as VP, Director of Strategy. In this role, Giel will work to introduce data to every step of the creative process, increasing the agency’s ability to create breakthrough, behaviour changing work.  She was most recently Group Planning Director at Carmichael Lynch. 

“Liz was chosen for her ability to unlock insights that drive both effective and highly creative work,” said Neil White, CEO, BBDO Minneapolis. “Beyond this, she’s a great cultural fit and I look forward to working with her to make The Work work better for our clients.”   

Giel brings more than 12 years’ experience to her new role.  She has worked across a broad range of clients in retail, food and beverage, automotive and insurance. Prior to working at Carmichael Lynch, Giel served as a strategist at Fallon, leading brand and digital strategy for brands including Cadillac, Cruzan Rum, and Travelers Insurance.   

“BBDO has a history of incredible storytelling, but now that storytelling is being enhanced by the ability to uncover rich insights, better anticipate the audience’s response, and make the stories increasingly personalised,” said Liz. “I am excited to bring these expanding capabilities to our clients.” 

Giel assumes her role immediately. 

Credits
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