'Live Rose Tinted' with Chambord's Latest Campaign
The Graft and Tonic Reps' Vicky Lawton helms vibrant ad via Brave
It’s time to add a splash of colour to your drink and your perspective with Chambord and their new campaign, Live Rose Tinted.
Shot by Vicky Lawton, director and photographer at The Graft and Tonic Reps, this campaign encourages you to stop waiting for an occasion, and make one instead, by adding that delicious raspberry tipple into the mix.
To match the flavoursome taste of the liqueur, Vicky created and captured a sumptuous colour pop landscape, some seriously chic styling and an effervescent performance from the two main Chambord ladies.
Vicky says: “Working with creative director Caroline Paris at Brave and the team at Chambord was a gorgeous experience. I enjoyed the whole process from developing the storyboard with some unique transitions, to crafting the colour palette and stylized lighting. The campaign is sophisticated, ever-so-chic and has that certain Chambord je ne sais quoi. I love it!”
And now, after this fizzy and fabulous campaign Chambord will no longer be seen as the simple addition to bubbles at an exclusive event; it’s the splash of deliciousness to every moment, whether it’s a quiet night in or the party of the year.
“Chambord is a simple way to give the everyday a dash of vibrancy; by adding colour, flavour and fun to the norm. So, we created a super-chic and stylish campaign that aims to inspire people to live with the very same attitude, to Live Rose Tinted. Every creative touchpoint is a positive way to see the world with a Chambord ‘pink perspective’ and to break the familiarity of routine, by putting an optimistic spin on life’s everyday moments," says Caroline Paris, creative director at Brave.
Senior Account Manager:
Ellie Witt, Sara Mtimet (Asst.)
Nick Irwin, Ellie Bond (Asst.)
Marco Antonio, Fiona McNicholas (Asst.)
Arthur De Borman