Live 60 Lives in 'Perrier Secret Place'

Fighting Fish (Quad’s digital production partner) has created a cross platform interactive experience for Perrier and Ogilvy Paris. 

 

Part online game, part interactive film and branded entertainment, Perrier Secret Place leads you through an unassuming dry-cleaner's shop in Paris down to a secret speakeasy-style party, where you can experience the evening as any guest of your choosing. There are 60 possibilities. 

 

Each character has their own unexpected, sometimes sexy time at the party; choosing the right character at the right time will lead you to a secret bottle of Perrier and a chance to win an exclusive invitation to one of the wildest parties in the world. You can also access the game through mobile apps. 

 

Each attempt to find the secret bottle only lasts 90 seconds, but your number of attempts is unlimited, and players can hit the space bar to pause time and switch characters as many times as they want.  

 

The project took 18 months to develop and months of post-production. Over an hour of content was created.