Little Black Book, the world’s fastest growing creative news
channel, is partnering with revolutionary ad delivery platform Honeycomb, to
make it even easier for advertisers to share creative work globally.
LBBonline.com is a creative resource for the worldwide
advertising community, and hosts both editorial and user-generated content,
with industry contributors from all over the world. As part of their
membership, LBB page members can upload their creative assets to LBBonline.com,
to be included in the site’s free-to-search global archive.
Honeycomb, which was officially launched in August 2016,
delivers assets from advertiser to broadcaster in a more streamlined and
efficient way than ever seen before. Relying on cloud-based technology, the
innovative delivery platform has disrupted the industry with its superior
user-experience and transparent pricing.
Today the two have announced that they are using the
functionality and innovation behind both sites to create a seamless channel,
allowing Honeycomb to feed advertising assets directly into LBBonline.
In practical terms, the partnership means that any LBB member
who uses Honeycomb for delivery can send their assets to the broadcaster and
LBBonline via Honeycomb, in one process.
Matt Cooper, Founder of Little Black Book comments: “It’s such a
great way to help our end users that we would be remiss not to act upon the
idea. We know that LBB members are already using Honeycomb, and having sent
their assets to the broadcasters, they are logging onto LBB and uploading the
same work to their page and our creative archive. Working with Honeycomb is an
intelligent way of streamlining the process that will save our clients valuable
time.”
James Carpenter, Founder of Honeycomb comments: “We love the
guys at Little Black Book and fully support their goal of making creativity
globally accessible. By partnering in this way, delivering assets to
broadcasters and LBB can be achieved simultaneously, saving our users valuable
time and ensuring their creative work is given a global platform.
“We are working towards zero-waste advertising, and by saving
our clients time and money, they can concentrate on what really matters – the
creative.”
Cooper adds: “Our data shows that 100 creative assets in our
archive can quickly gain 10,000 views from our global audience. We have over
100,000 unique visitors each month and we know that our members want their
great creative to be seen and shared, and this will make it happen even
faster.”
Having announced the launch of LBB Connects last Autumn, this is
the first in a series of new partnerships in 2017, that will place Little Black
Book in an unprecedented position in the industry. Little Black Book was
created to make advertising and creative accessible to everyone, whilst giving
all specialisms, from agency to post, a platform to share their opinion and
insights. “We are always working to better the sharing of creativity in our
industry, and get great work the fame is deserves,” explains Cooper. “We will be
launching further collaborations this year that will give time and money back
to the industry, and allow our members to create the very best work.”
To sign up or for more information on LBB Delivery by Honeycomb,
contact matt@lbbonline.com or alex.heighes@honeycomb.tv