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Oct. 18, 2012, 12:08 p.m. by DDB Worldwide
Lindauer's Fountain of Tears
DDB NZ launches the next stage of the 'Don't Worry Boys' campaign
DDB New Zealand has launched the next instalment of Lindauer’s ‘Don’t Worry Boys’ campaign.
Mango Communications and DDB NZ worked together to produce and activate the installation, which saw the TVC suspended over a four-metre-high champagne fountain. Constructed from nearly 2000 champagne saucers, a hidden irrigation system cried real tears from the base of the two TV screens, flowing down to be captured within the fountain.
With over 2,500 glasses of Lindauer poured over the weekend it was the perfect opportunity for the 5,000 mostly female attendees to enjoy a drink together and share the toast ‘Here’s to us’.
View the spot below:
Credits
Agency: DDB Group New Zealand
Client: Lion Nathan
Product: Lindauer
First Ran – Sunday 16th September, 2012
Lion Nathan:
Marketing Manager – Wine – Susan Cassidy
Brand Manager – Lindauer – Kylie Biddle
DDB:
Executive Creative Director – Andy Fackrell
Group Business Director – Angela Watson
Account Director – Jenny Travers
Senior Account Manager – Kate Smart
Art Director – Julia Ferrier
Copywriter – Jennie Liddell
Agency Producer – Tania Jeram & Judy Thompson
Executive TV Producer – Judy Thompson
Editor – Sam Ardern
Film Company - Roadmap Institute:
Director – William Stahl
Co - producer – Nina Fryland
Producer - Martin Elley
DOP – Manuel Albeto Claro
Editor – Henrik Thiesen
Online & Endframe – Jon Baxter @ Perceptual Engineering
Audio House: Liquid Studios
Audio Engineer: Craig Matuschka
Song: ‘Every Minute Alone’ by WhoMadeWho
Mango PR and Events
Senior Account Director – Dorita Hollins
Senior Account Director – Jessica McColl
Senior Account Manager – Olivia Kinley
Account Manager – Katie Hogan
Account Manager – Kimberley Mathews
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