LIA Creative Conversations: Amir Kassaei

A man that's flying around the world 300 days of the year, Amir Kassaei is hoping to get a little time to relax while in Vegas as LIA Integration Jury President. Addison Capper spoke to Amir to find out what he's hoping to see in the judging room. 

LBB> What words of advice did you give to your jury for this year's London International Awards?

AK> The jury has a big responsibility and the chance to set the stage for judging the top ideas in our industry. The best work are the campaigns that prove to be intelligent, innovative and add value to the business of the brands they are made for.

LBB> What were you hoping to see from the entries?

AK> I'd like to see ideas about integration in the sense of influencing society. By that I mean, creative executions with a goal to be part of the lives of the people and less about work executed on all of the available channels to prove consistency.

LBB> What do you think about the LIA bringing over a selection of young creatives for the 'Creative Conversations'?

AK> That's a great Initiative and a great platform to provide young creatives with the chance to learn from the experiences and insights of the most talented people in our industry.

LBB> What happens in Vegas stays in Vegas! Aside from judging, what are you looking forward to?

AK> I'm looking forward to meeting some nice and inspirational creative leaders, and having some time to relax.