LIA Announces Susan Credle as the 2016 Print, Poster and Billboard Jury President

Susan Credle, Global Chief Creative Officer of FCB, will be the Jury President for Print, Poster and Billboard at the 2016 London International Awards.

“When creatives get stuck, many of us go back to the two-dimensional medium,” states Susan. “If we can make an idea work in such a distilled form, we know it has potential. It is important to continue to pay attention to and honour these mediums especially when so many want to declare them dead. Let’s not forget, 

‘1984’, heralded as the best television ad of our generation, was inspired by the perfect print headline: Why 1984 won’t be like 1984.”

Susan is the mind behind the iconic “human” M&M’s and the juggernaut Allstate “Mayhem” campaign, which just last year took home the Integration Grand LIA for its “Social Savvy Burglar” promotion. She has received numerous industry accolades, including CAF’s Chicago Ad Woman of the Year in 2013, appearing in Advertising Age’s 100 Most Influential Women and in Business Insider’s Most Creative Women in Advertising, and induction into the American Advertising Federation’s Hall of Achievement.

In her first year as Global CCO at FCB, a move after years of success at Leo Burnett and BBDO, Susan has maintained the agency’s creative product and reputation, while also sustaining her position as one of the industry’s leading creatives and a principal voice representing women.

The LIA 2016 Entry System is now accepting entries. Judging will take place in Las Vegas from 6th October to 14th October. The shortlists will be announced as each judging session concludes, with Winners being announced 2nd November.