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Awards and Events

LIA Announces Shortlist for The NEW and Social Influencers

67 entries have been shortlisted

LIA Announces Shortlist for The NEW and Social Influencers

The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognised and awarded individuals in the industry. 

Susan Credle, Global Chief Creative Officer at FCB presided over The NEW and Social Influencers Jury. She was joined by Leah Bazalgette, Dentsu Aegis Network Sri Lanka; Adrian Bosich, AIRBAG Melbourne; Frank Cartagena, 360i New York; Waithera Kabiru, Diageo Africa Nairobi; James Razzall, Framestore Culver City; Andrew Reinholds, OMD NZ, Auckland; Rosie Yakob, Genius Steals Nashville

There are a total of 67 entries shortlisted in The NEW and Social Influencers. The United States dominates with 26 entries shortlisted, followed by Germany with 12.

Winners for all media will be announced on 5th November. 

To view all Shortlisted entries released thus far with media and full creative credits, please visit: www.liaentries.com/shortlist 

The NEW and Social Influencers Shortlist 2018 (by country):

AUSTRALIA
BWM Dentsu, Syndey 
The NEW - Creative Use of Data for The ALS Association titled “Project Revoice” 

CHE Proximity 
The NEW - Creative Use of Data for carsales.com.au titled “AutoAds” 
The NEW - Creative Use of Data for LEGO Australia titled “Making the List” 

Host/Havas, Sydney 
The NEW - Media Innovation for Palau Pledge 

BELGIUM
Wunderman Antwerp, Antwerp 
The NEW - Media Innovation for MediaMarkt  - Entertainment (TV series DVD/Blu-ray) titled “Game of Torrents” 

BRAZIL
Grey Brasil, São Paulo 
The NEW - Creative Technology for Vigie Aqui titled “Corruption Detector” 

J.Walter Thompson Brasil, São Paulo 
Social Influencers - Celebrity/Brand Partnership for Coca-Cola titled “Coca-Cola Fan Feat” 

CANADA
Anomaly, Toronto 
The NEW - Product Innovation for Oh Henry! titled “Oh Henry! 4:25” 

FCB/SIX, Toronto 
The NEW - Creative Use of Data for Destination Pride titled “” 

COLOMBIA
Ogilvy Colombia, Bogota 
The NEW - Product Innovation for Kingo Energy titled “Kingo” 

FRANCE
BETC, Paris 
The NEW - Creative Technology for Unicef titled “Game Chaingers” 

Marcel Paris, Paris 
The NEW - Brand Action for Carrefour titled “Black Supermarket” 

Publicis Conseil, Paris 
The NEW - Media Innovation for La Forêt titled “Bet on a Murderer” 

GERMANY 
Candide Thovex, Hamburg 
Social Influencers - Automotive for Audi quattro titled “Ski the World”  
The NEW - Influencer Advertising for Audi quattro titled “Ski the World” 

DDB Group Germany, Berlin 
Social Influencers - Innovative Use of Social for Reporters Without Borders Campaign titled “The Uncensored Playlist” 
Social Influencers - Original Music - Lyrics for Reporters Without Borders Campaign titled “The Uncensored Playlist” 
The NEW - Media Innovation for Reporters Without Borders Campaign titled “The Uncensored Playlist” 

Grabarz & Partner, Hamburg 
The NEW - Media Innovation for Burger King titled “Loving 'It'” 

Jung von Matt AG, Hamburg 
The NEW - Brand Action for BMW AG titled “The Transformation of a Landmark” 
The NEW - Brand Action for BVG titled “BVG x adidas – The Ticket-Shoe” 
The NEW - Experiential for EDEKA titled “The Most German Supermarket” 

McCann Worldgroup Germany, Frankfurt 
The NEW - Experiential for ALDI Fireworks Sale titled “The Fireworks Planner” 

SERVICEPLAN Germany, Munich 
The NEW - Creative Technology for Sky titled “Say it with Sky” 
The NEW - Technology Development for Dot titled “Dot Mini. The First Smart Media Device for the Visually Impaired.”

INDIA
Cheil Worldwide India, Gurugram 
The NEW - Creative Technology for Good Vibes App titled “The Good Vibes Project” 

ITALY
Publicis Italy, Milan 
The NEW - Experiential for Diesel titled “Deisel Go With The Fake” 

JAPAN
Dentsu Inc., Tokyo 
Social Influencers - Original Music - Score for Technics/ SL-1200 titled “The Philharmonic Turntable Orchestra” 

TBWA\HAKUHODO Inc., Tokyo 
The NEW - Brand Action for AIG JAPAN CSR titled “Pride Jersey” 

MEXICO
Ogilvy Mexico, Mexico City 
The NEW - Creative Technology for Streetguard 

NEW ZEALAND
Colenso BBDO, Auckland 
The NEW - Creative Technology for Pedigree DentaStix titled “Pedigree SelfieSTIX” 

DDB Group New Zealand, Auckland 
The NEW - Creative Technology for Cyber Security titled “Re:scam” 

PERU
McCann, Lima 
The NEW - Influencer Advertising for Entel titled “Unlimited Apologies” 

ROMANIA
McCann Worldgroup Romania, Bucharest 
The NEW - Brand Action for Beau Monde titled “Bihor Couture” 

SOUTH AFRICA
Ogilvy South Africa, Cape Town 
The NEW - Brand Action for Carling Black Label titled “Soccer Song for Change” 

SWITZERLAND
Jung von Matt / Limmat, Zurich 
The NEW - Brand Action for Graubünden Ferien titled “Friendly Photography Ban” 

UNITED ARAB EMIRATES
FP7/DXB, Dubai 
The NEW - Brand Action for Babyshop titled “Al Umobuwah: Putting 'Mum' into 'Parenthood'” 

UNITED KINGDOM
BMB & Cheil Worldwide, London 
Social Influencers - PSA for Calm / Topman titled “L’Eau De Chris” 

Great Guns, London 
Social Influencers - Innovative Use of Social for Posts Into Letters titled “#postsintoletters” 

McCann London, London 
The NEW - Brand Action for Microsoft titled “Xbox Design Lab Originals: The Fanchise Model” 
The NEW - Media Innovation for Microsoft, Xbox / FIFA 18 titled “Football Decoded” 

UNITED STATES
22squared, Tampa 
The NEW - Native Advertising for Big Brothers Big Sisters of Tampa Bay titled “The Florida Man Project” 

360i, New York 
The NEW - Creative Technology for HBO - Westworld: The Maze titled “” 

BBDO New York, New York 
Social Influencers - Innovative Use of Social for Downtown Records titled “Live Looper” 
Social Influencers - Live Stream for Sandy Hook Promise titled “Live Moment of Silence” 
Social Influencers - PSA for Sandy Hook Promise titled “Tomorrow's News” 
Social Influencers - Use of Instagram for Macy's titled “Remarkable Shot” 

DDB Chicago, Chicago 
The NEW - Media Innovation for Skittles titled “Exclusive the Rainbow” 

Edelman, San Francisco 
Social Influencers - Gaming & Technology for Adobe Premiere Pro titled “Make The Cut” 

Eleven, San Francisco 
The NEW - Creative Use of Data for Google Cloud titled “Live, Predictive TV Spots” 

Energy BBDO, Chicago 
The NEW - Experiential for National Safety Council titled “Prescribed to Death” 
The NEW - Influencer Advertising for 5 Gum titled “The 85-year-old Regret” 

FCB Chicago, Chicago 
The NEW - Brand Action for Getty Images titled “Watermarks for Water” 
The NEW - Experiential for Glad ForceFlex Plus Advanced Protection Kitchen Trash Bag titled “The Toughest Bag” 

Goodby Silverstein & Partners, San Francisco 
The NEW - Creative Use of Data for XFINITY Mobile titled “Data in Dollars” 

Leo Burnett, Chicago 
The NEW - Brand Action for Kraft/Heinz Country Time Lemonade titled “Country Time Legal-ade”  
The NEW - Experiential for Field Museum titled “Specimen Monologues” 

McCann New York, New York 
Social Influencers - Celebrity/Brand Partnership for MGM Resorts International titled “Universal Love Songs” 
Social Influencers - Celebrity/Brand Partnership for The National School Walkout titled “#ExcuseMe” 
Social Influencers - Health & Lifestyle for Cigna titled “TV Doctors of America- Season 2” 
The NEW - Brand Action for MGM Resorts International titled “Universal Love Songs” 
The NEW - Creative Use of Data for March For Our Lives titled “Price On Our Lives” 
The NEW - Experiential for National Geographic titled “The Astronaut Reality Helmet” 
The NEW - Virtual Reality for National Geographic titled “The Astronaut Reality Helmet” 

McKinney, Durham, NC 
Social Influencers - Automotive for CarMax titled “Getting Greenie” 
The NEW - Brand Action for CarMax titled “Getting Greenie” 

Periscope, Minneapolis 
Social Influencers - Unboxing for Trolli titled “Unboxing Sneak Attack” 


To find out more about LIA, visit http://www.liaawards.com/

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