LIA 2018 Medical Shortlist Revealed
London International Awards (LIA) has announced the shortlist for the Medical competition.
The LIA judging process is unique in that each Juror sees every piece of work entered within the media that he or she is judging. The LIA Jury is comprised of the most talented, recognised and awarded individuals in the industry.
A total of 22 entries have been shortlisted in Medical. The United States dominates with eight entries shortlisted, followed by the United Kingdom with five.
Marcia Goddard, Chief Creative Officer at McCann Health, chaired a Medical jury composed of the brightest minds in healthcare and pharmaceutical communications: Chris Chappell, Ogilvy Healthworld London; Todd Henwood, GSW Canada Toronto; Tim Jones, Havas Lynx Europe; Martin Martinez, Tank Montreal; Alison McConnell, Publicis Health Media Chicago; Brett O'Connor, VCCP Health London and Jody Van Swearingen, AbelsonTaylor Chicago.
Winners for all media will be announced on 5th November.
To view all Shortlisted entries with media and full creative credits, please visit: www.liaentries.com/shortlist
Complete Medical Shortlist (by country):
AUSTRALIA:
BWM Dentsu, Sydney
The ALS Association titled “Project Revoice” - Innovation
BRAZIL:
McCann Health, São Paulo
Hospital Moinhos de Vento titled “Valuable Heart”, “Valuable Eye”, “Valuable Kidney” - Campaign
COLOMBIA:
Ogilvy Colombia, Bogota
Ecuador Ministry of Public Health titled “Savor Saver” - Innovation
FRANCE:
Herezie Group, Paris
Handicap International titled “#Bodycantwait” - Social Responsibility/Awareness
GERMANY:
Grey Germany / KW43 BRANDDESIGN, Duesseldorf
Discovering Hands titled “The Blind See More” - Innovation
SERVICEPLAN Germany, Munich
Dot titled “Dot Mini. The First Smart Media Device for the Visually Impaired.” - Devices and Diagnostics
INDIA:
TBWA India, Mumbai
Eye Language Guide titled “Blink To Speak” - Innovation
ITALY:
McCann Italy, Milan
The Voice of Voices - Use of Social Media
UNITED ARAB EMIRATES:
The Classic Partnership Advertising, Dubai
Dubai Health Authority titled “RX Prescription Sticker” - Education and Services
UNITED KINGDOM:
Havas Lynx, Manchester
Biphentin titled “The Screamer”, “The Disrupter” - Campaign
Zubsolv titled “Tamed by a Tablet” - Pharmaceuticals and Vaccines - Branded
McCann Birmingham, Birmingham
Dexcom G6 titled “Ryan & Suzie” - Devices and Diagnostics
McCann Health, London
Mavenclad titled “Welcome to Mavenclad - Case Study”, “Welcome to Mavenclad - Film”, “Coastal Drive - Print”, “Sunset Marina - Print ”, “Alpine Experience - Print” -
Multi-platform Campaign
VCCP Health, London
Leo Pharma titled “Give Nothing to Psoriasis” - Education and Services
UNITED STATES:
Area 23, an FCB Health Network Company, New York
UMD Urgent Care titled “Chorizo”, “Glass”, “Fireworks” - Campaign
NY–Presbyterian Hospital titled “TXT 2 HLP” - Corporate Communication
Lartruvo titled “The World’s Smallest Booth” - Pharmaceuticals and Vaccines - Branded
National Organization for Victim Assistance (NOVA) titled “The Rape Tax” - Social Responsibility/Awareness
Energy BBDO, Chicago
National Safety Council titled “Prescribed to Death”, “Michael's Story”, “NSC Hero Film” - Multi-platform Campaign
National Safety Council titled “Prescribed to Death” - Social Responsibility/Awareness
FCB Health, New York
Stiolto Respimat - 5 Million Puffs Campaign titled “Living Room”, “Kitchen”, “Outside Office” - Campaign
McCann Health, New York
Boehringer Ingelheim - PRADAXA® titled “11 Seconds” - Pharmaceuticals and Vaccines - Branded
To find out more about LIA, visit http://www.liaawards.com/
