LIA 2016 Announces Non-Traditional Shortlist

London International Awards has today announced the shortlist for Non-Traditional. 

There are 53 shortlisted entries in the medium. The United States leads the way with 23 entries featured on the final shortlist, followed by the Sweden (6), the United Kingdom (4) and New Zealand (4).

The McCann network accumulated a total of 10 shortlisted entries across its New York, Bogotá and London offices.

Presiding over this year’s jury was Mark Tutssel (Global Chief Creative Officer at Leo Burnett Worldwide and Creative Chairman of Publicis Communications). Joining him on the jury were Jeremy Craigen, Nancy Crimi-Lamanna, Jim Elliott, Dimitri Guerassimov, Chris Gurney, Guido Heffels, Josh Moore, Josefine Richards and Luiz Sanches.

To view all the Shortlisted entries with media and full creative credits visit the LIA website.

Winners will be announced on 2nd November.

Saatchi & Saatchi Sydney, Sydney - LandCruiser “LandCruiser Emergency Network” - Automotive

AlmapBBDO, São Paulo - Getty Images “Endless Possibilities” - Business-to-Business

J. Walter Thompson, São Paulo - Atados “Donate the Bars” - Public Service/Social Welfare

Ogilvy Brasil, São Paulo - Paralympic Games “The Mindchanger Workout” - Entertainment

McCann Worldgroup Colombia, Bogotá  - Ministry of National Education “The Bullet Pen” - Direct Marketing

J. Walter Thompson Costa Rica, San José - Teletica, Inamu, Fedefutbol Against Domestic Violence “The Second Scoreboard” - Public Service/Social Welfare

FRED & FARID, Paris - Louis XIII Cognac “#Notcomingsoon” - Branded Content

Marcel, Paris - Intermarché “Sugar Detox” - Retail

Marcel, Paris - Intermarché “Sugar Detox” - Experiential

DDB Group Germany, Berlin - Pink Ribbon Germany “Check it Before it´s Removed” - Public Service/Social Welfare

Publicis Italy, Milan - Heineken “The Dilemma” - Beverages - Alcoholic

Publicis Italy, Milan - Heineken “The Dilemma” - Live Events - Beyond Advertising

TBWA\Hakuhodo Inc., Tokyo - Tourism Australia “GIGA Selfie” - Travel

Colenso BBDO, Auckland - DB Export “Brewtroleum” - Experiential

Y&R NZ, Auckland - Burger King “McWhopper” - Experiential

Y&R NZ, Auckland - Burger King “McWhopper” - Branded Content

Y&R NZ, Auckland - Burger King “McWhopper” - Guerrilla Marketing

TRY, Oslo - Volkswagen Norway “The Reversed Trailer” - Automotive

Edelman Deportivo, Stockholm - Hövding “Give a Beep” - Public Service/Social Welfare

Forsman & Bodenfors, Gothenburg - If Insurance “Slow Down GPS” - Banking/Financial/Insurance

Forsman & Bodenfors, Gothenburg - If Insurance “Slow Down GPS” - Experiential

INGO Stockholm, Stockholm - Swedish Tourist Association “The Swedish Number” - Travel

INGO Stockholm, Stockholm - Swedish Tourist Association “The Swedish Number” - Branded Content

INGO Stockholm, Stockholm - Lidl Low Price Food Chain “Le Bon” - Live Events - Beyond Advertising

J. Walter Thompson Bangkok, Bangkok - Touchable Ink - Corporate Image

J. Walter Thompson Amsterdam, Amsterdam - ING “The Next Rembrandt” - Banking/Financial/Insurance

McCann London, London - Xbox / Tomb Raider “Survival Billboard” - Interactive Installations

McCann London, London - Xbox / Tomb Raider “Survival Billboard” - Experiential

McCann London, London - Xbox / Tomb Raider “Survival Billboard” - Branded Content

McCann London, London - Xbox / Tomb Raider “Survival Billboard” - Live Events - Beyond Advertising

Amusement Park Entertainment, Los Angeles - Stride Gum Mad Intense Flavors “Stride Gum Presents Heaven Sent” - Live Events - Beyond Advertising

CP+B, Boulder - Kraft Mac & Cheese “Blind Taste Test” - Experiential

DCX Growth Accelerator, Brooklyn - Jesse's Deli “#jessespricedout” - Retail

DCX Growth Accelerator, Brooklyn - Jesse's Deli “#jessespricedout” - Public Service/Social Welfare

FCB Chicago, Chicago - Contours Bliss Stroller “The Baby Stroller Test-Ride by Contours” - Experiential

Goodby Silverstein & Partners, San Francisco - The Dalí Museum “Dreams of Dalí” - Entertainment

Goodby Silverstein & Partners, San Francisco - Doritos “Doritos Rainbows” - Confections/Snacks

Grey New York, New York - States United To Prevent Gun Violence “Gun Shop” - Public Service/Social Welfare

Grey New York, New York - Pantene “Dad-Do” - Branded Content

J. Walter Thompson, New York - Tribeca Film Festival “ReActor” - Interactive Installations

Leo Burnett, Chicago - Van Gogh "Bedrooms" Exhibit “Van Gogh BnB” - Entertainment

Leo Burnett, Chicago - Van Gogh "Bedrooms" Exhibit “Van Gogh BnB” - Experiential

McCann New York, New York - Cigna Health Insurance “Cigna Job Swap” - Health Care Services

McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Corporate Image

McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Interactive Installations

McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Experiential

McCann New York, New York - Lockheed Martin “The Field Trip to Mars” - Branded Content

R/GA's Hustle, Los Angeles - Beats By Dre “Straight Outta” - Direct Marketing

Saatchi & Saatchi New York, New York - Walmart “Greenlight A Vet” - Direct Marketing

Venables Bell & Partners, San Francisco - REI “#OptOutside” - Retail

Venables Bell & Partners, San Francisco - REI “#OptOutside” - Experiential

Venables Bell & Partners, San Francisco - REI “#OptOutside” - Guerrilla Marketing

We Believers, New York - Saltwater Brewery “Edible Six Pack Rings” - Beverages - Alcoholic