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Creative

LG Electronics USA and NA Collective Create Two-Story Home Custom Kitchen Innovations Display

Visitors were able to explore eight different kitchen vignettes

LG Electronics USA and NA Collective Create Two-Story Home Custom Kitchen Innovations Display

At this year’s Kitchen and Bath Industry Show (KBIS) 2018 January 9-11 in Orlando, home appliance leader LG Electronics USA partnered with NA Collective, a hybrid creative agency meets production shop, to build a two-story custom home to display some of the brand’s most innovative products bringing to life the message of ‘delivering innovations for a better life no matter what your needs require or your lifestyle demands.’ 

In the non-traditional experience, visitors were able to explore eight different kitchen vignettes, each representative of a different target consumer, showcasing the variety of different kitchen options from LG, whether a stylish apartment in a big city, or a luxury kitchen you may find in a suburban mansion. 

It was the first time consumers were able to check out all of LG’s brands at once, ranging from the top-of-the-line luxury brands to more stylish models. The experience itself was targets at builders and designers, a primary audience of KBIS, and focused on the details of each product and how each can be built into new homes, apartments and buildings. 




Each kitchen was created based on a hypothetical background, such as a happily married same-sex couple living with careers in tech, who have a love for industrial looking appliances, or a single Miami-based attorney who cooks three times a week and makes use of her tiny apartment by focusing on compact appliances that fit within her aesthetic. 

The exhibit took home ‘Best Booth’ at the show this year recognised for its impressive large-scale multi-level dwelling displaying ten vignettes, each representative of a different target consumer.




Genre: Experiential , PR , Strategy/Insight