LG Electronics USA and NA Collective Create Two-Story Home Custom Kitchen Innovations Display
Visitors were able to explore eight different kitchen vignettes
At this year’s Kitchen and Bath Industry Show (KBIS) 2018 January 9-11 in Orlando, home appliance leader LG Electronics USA
partnered with NA Collective
, a hybrid creative agency meets production shop, to build a two-story custom home to display some of the brand’s most innovative products bringing to life the message of ‘delivering innovations for a better life no matter what your needs require or your lifestyle demands.’
In the non-traditional experience, visitors were able to explore eight different kitchen vignettes, each representative of a different target consumer, showcasing the variety of different kitchen options from LG, whether a stylish apartment in a big city, or a luxury kitchen you may find in a suburban mansion.
It was the first time consumers were able to check out all of LG’s brands at once, ranging from the top-of-the-line luxury brands to more stylish models. The experience itself was targets at builders and designers, a primary audience of KBIS, and focused on the details of each product and how each can be built into new homes, apartments and buildings.
Each kitchen was created based on a hypothetical background, such as a happily married same-sex couple living with careers in tech, who have a love for industrial looking appliances, or a single Miami-based attorney who cooks three times a week and makes use of her tiny apartment by focusing on compact appliances that fit within her aesthetic.
The exhibit took home ‘Best Booth
’ at the show this year recognised for its impressive large-scale multi-level dwelling displaying ten vignettes, each representative of a different target consumer.