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Levi's Honours Our Global Connectedness with New 'Live in Levi's' Campaign

Directed by Jake Nava, the spot highlights the universal appeal of dance and music

Levi's Honours Our Global Connectedness with New 'Live in Levi's' Campaign

Building on their deep heritage in equality, inclusiveness and progress, the Levi’s brand has launched the fifth instalment of its 'Live in Levi’s' campaign, highlighting the way people are connected across countries and cultures – through music, dance, and a spirit of optimism.

Like previous 'Live in Levi’s' instalments, 'Circles,' focuses on storytelling and inclusiveness. The message is simple: We are all connected. We are more alike than different. And our differences only make us stronger.


Advertiser: Levi's

Marketing Manager: Adriana Higuera

Director of Marketing: Lauren Uchrin

VP of Marketing: Chris Jackman

Chief Marketing Officer: Jennifer Sey

Creative Agency

Creative Agency: FCB West

Creative Director: Mike Long

Copywriter: Matt Ashworth

Art Director: Paul Foulkes

Chief Creative Officer: Karin Onsager-Birch

Chief Strategy Officer: Simon White

Account Supervisor: Lauren Geismar

Planning Director: Ryan Riley

Senior Producer, Film: Charlotte McConnell

Group Management Director: Arlene Bae

Production Company

Production Company: Believe Media/Cherry Films

Director: Jake Nava

DOP: David Johnson

Executive Producers: Benedict Cooper, Jannie McInnes


Edit Company: Cartel

Editor: Leo Scott

Post Production / VFX

Post Production Company: The Mill

Category: Clothing/fashion , Denim

Genre: Action , Fashion & Beauty , People , choreography