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letgo Launches Laugh Out Loud Ads Directed by Craig Gillespie

CP+B Miami teams with the Hollywood director and MJZ for latest series of spots

letgo Launches Laugh Out Loud Ads Directed by Craig Gillespie

Since launching in October 2015, mobile marketplace app letgo has amassed 20M monthly active users, 45M downloads and $23B in annual transactions, making it one of the fastest growing technology startups globally. And they just announced an additional $175M in funding. CP+B Miami is continuing the Cannes Film Lion-winning “It’s Really Time to letgo” campaign with three new TV spots this week, all helmed by Hollywood director Craig Gillespie.

The campaign banks on a key consumer insight: People’s obsession with stuff has made them irrationally attached to things they own, but no longer need. The spots showed everyday people driven into absurdly precarious scenarios because of their attachment, ending with the rallying cry of “It’s Really Time to letgo.”

Creative Agency

Creative Agency: CP+B Miami

Creative Director: Jeff Siegel, Alvaro Ramos, Marcelo Rizerio

Copywriter: Luiz Paccillo, Jon Colón, Guy Olson

Art Director: Mihail Aleksandrov, Carolina Perez-Siam, Samantha Hodian

Producer: Jessica Piele

Executive Creative Director: Tom Adams

Chief Creative Officer: Marcos Medeiros, Andre Kassu

Group Account Director: Claudia Machado

Head of Content Production: Kate Hildebrant

Content Manager: Cristina Flores

Business Manager: Katherine Graham-Smith

Senior Producer: Ian Kelly

Account Director: Tammie Degrasse-Cabrera

Production Company

Production Company: MJZ

Executive Producer: Emma Wilcockson

Director: Craig Gillespie

Producer: Deb Tietjen


Edit Company: Exile

Editor: Eric Zumbrunnen

Edit Assistant: Ben Insler

Producer: Brittany Carson

Executive Producer: CL Weaver

Post Production / VFX

Post Production Company: EightVFX

Colourist: Siggy Ferstl

VFX Supervisor: Philip Ineno

Producer: Saima Awan, Matt Moran

Executive Producer: Baptiste Andrieux, Shira Boardman

Compositor: Paul Heagney

CG: Yann Mallard

Creative Director: Jean-Marc Demmer

Telecine: Company 3

Production Coordinator: Evan Kantor

Head of Production: Juliet Tierney

CG Supervisor: Aryel Melek-Shalom


Sound Mix: Morgan Johnson

Producer: KC Dossett, Ashley Benton

Sound Design: Barking Owl Sound

Category: Business and services , Software

Genre: Apps , Comedy , Visual VFX