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Creative

letgo Launches Laugh Out Loud Ads Directed by Craig Gillespie

Crispin Porter + Bogusky Miami, 1 month, 1 week ago

CP+B Miami teams with the Hollywood director and MJZ for latest series of spots

letgo Launches Laugh Out Loud Ads Directed by Craig Gillespie

Since launching in October 2015, mobile marketplace app letgo has amassed 20M monthly active users, 45M downloads and $23B in annual transactions, making it one of the fastest growing technology startups globally. And they just announced an additional $175M in funding. CP+B Miami is continuing the Cannes Film Lion-winning “It’s Really Time to letgo” campaign with three new TV spots this week, all helmed by Hollywood director Craig Gillespie.

The campaign banks on a key consumer insight: People’s obsession with stuff has made them irrationally attached to things they own, but no longer need. The spots showed everyday people driven into absurdly precarious scenarios because of their attachment, ending with the rallying cry of “It’s Really Time to letgo.”





Creative Agency

Chief Creative Officer: Marcos Medeiros, Andre Kassu

Creative Director: Jeff Siegel, Alvaro Ramos, Marcelo Rizerio

Copywriter: Luiz Paccillo, Jon Colón, Guy Olson

Art Director: Mihail Aleksandrov, Carolina Perez-Siam, Samantha Hodian

Executive Creative Director: Tom Adams

Account Director: Tammie Degrasse-Cabrera

Group Account Director: Claudia Machado

Producer: Jessica Piele

Head of Content Production: Kate Hildebrant

Creative Agency: CP+B Miami

Content Manager: Cristina Flores

Business Manager: Katherine Graham-Smith

Senior Producer: Ian Kelly

Music and Sound

Sound Mix: Morgan Johnson

Sound Design: Barking Owl Sound

Producer: KC Dossett, Ashley Benton

Offline

Producer: Brittany Carson

Executive Producer: CL Weaver

Editor: Eric Zumbrunnen

Edit Company: Exile

Edit Assistant: Ben Insler

Post Production / VFX

VFX Supervisor: Philip Ineno

Telecine: Company 3

Production Coordinator: Evan Kantor

Producer: Saima Awan, Matt Moran

Post Production House: EightVFX

Head of Production: Juliet Tierney

Executive Producer: Baptiste Andrieux, Shira Boardman

Creative Director: Jean-Marc Demmer

Compositor: Paul Heagney

Colourist: Siggy Ferstl

CG Supervisor: Aryel Melek-Shalom

CG: Yann Mallard

Production Company

Production Company: MJZ

Producer: Deb Tietjen

Executive Producer: Emma Wilcockson

Director: Craig Gillespie

Category: Business and services , Software

Genre: Apps , Comedy , Visual VFX