Let the Journey Begin with the Myanamar Tourist Board

Indigo Asia director Ron Fricke’s TVC for the Myanamar Tourist Board opens on an inviting white sand beach and takes us on a glorious journey through many of the country’s stunning and rarely seen cultural icons.

Imbued with Ron's unique visual style and with music composed by Adrian Van de Velde, this is a deeply spiritual piece. Shot over three weeks with a crew of five, ad agency Image Diplomacy launched the commercial at the World Economic Forum on East Asia, and it is currently airing on BBC World News and CNA.