Nov. 2, 2012, 12:48 p.m. by Leo Burnett London
Leo Burnett's Festive Campaign for FreeviewIt’s snowing balloons
Freeview, the UK’s biggest digital television service, launches a new campaign for the festive season, dramatising the benefits of using a Freeview+ box this Christmas so that everyone can watch the TV they want.
The campaign continues to use helium balloons to represent Freeview’s content, but also this time features balloons in the shape of Plus signs to symplify all the wonder viewing moments that families can record, pause, rewind over the festive season with Freeview+. The new campaign demonstrates all the simple features on the Freeview+ box and reminds viewers that Freeview gives everyone the power to watch the television they want this Christmas, when they want to and, without subscription.
The ad opens on a sleepy British town as lots of white ‘+’ balloons are falling from the sky like snow. The balloons create a surreal but beautiful picture as they roll down rooftops and cover pavements and roads. Before long the entire town is covered in a blanket of white ‘+’ balloons, delighting the town’s early risers. Rows of Downton Abbey balloons then pop out of chimneys as the voice of Ruth Wilson, BAFTA nominated actress for her role as Jane Eyre, explains that you can record an entire series of your favourite show at the push of a button. Next two children are seen playing with Doctor Who and Snowman balloons to demonstrate that you can pause and rewind live TV and watch one programme whilst recording another.
View the spot below:
The TV campaign runs on ITV, C4 and UKTV and will be supported by radio spots on the Global Network, as well as VOD pre rolls on 4OD and ITV Player.
Freeview is the UK’s most watched digital television service, currently serving 19.3 millin homes.
Guy North, Marketing Communications Director, Freeview said: “Christmas is a time for family and the television forms a central part of the shared experience over the festive season. Freeview+ families can look forward to an even better teleivison experience this year – not only fre, quality programming but also the power to avoid family squabbles about whether to watch Downton or Doctor Who. With Freeview+, families will not miss a TV moment this year.”
Guy continued: “This month is a key milestone for Freeview as we celebrate ten years in the industry. It is also the end of digital switchover which means everyone in the UK can now receive Freeview and Freeview HD channels. We have been a part of British Christmas since 2002 and each year we have been delighted to bring people their favourite TV programmes but without the worry of how much it’s going to cost each month. Freeview has grown to be one of the most loved brands in the UK, we are extremely proud of that and will continue to keep giving viewers what they want and deserve: free, quality TV in the format they choose."
Creative Agency: Leo Burnett
Client: Guy North, Marketing Communications Director
Creative Director: Richard Robinson and Graham Lakeland
Copywriter: Rob Tenconi/Mark Franklin
Art Director: Rob Tenconi/Mark Franklin
Planner (creative agency): Charlie Kirkbride/Josh Bullmore
Media agency: MEC
Planner (media agency): Michelle Radley
Production company: BlinkInk
Director: Noah Harris
Editor: Sam Sneade at Speade
Post Production: MPC
Audio post-production: Jungle Studios
Exposure: National TV
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